San Mateo Daily Journal
covered our story.
A local journalist found SM.AutoDetailing on Nextdoor, booked a detail, and wrote about what she found. Here's the piece.
Giselle Espinoza, a journalist who covers health, entrepreneurship, and Gen Z, was scrolling Nextdoor when she came across SM.AutoDetailing. She booked a service — and after seeing the work firsthand, decided the story behind the business was worth telling.
The piece ran in the SM Daily Journal's Guest Perspectives section and covered how Demian started the business at 13 with his own savings, built it from the ground up with no outside help, and turned social media from a distraction into a tool.
"Do not give up. It just gets hard for a long period of time and people think it's over... I have been through that time, I just tell myself I know it is going to get better."— Demian, SM.AutoDetailing · Featured in the SM Daily Journal
Journalist Giselle Espinoza found SM.AutoDetailing while scrolling Nextdoor, booked a detail, and then went deeper — interviewing Demian about how he built a real business from scratch at 13. The piece ran in the Daily Journal's Guest Perspectives section.
"That's the most important thing to me actually, that it's mine."
— Demian, on why self-employment matters to himThe article covers how Demian used his savings from helping his grandfather to buy his first supplies, practiced on family cars, reinvested every dollar back into the business, and built SM.AutoDetailing entirely on his own — no investors, no handouts. Espinoza described him as professional, friendly, and inspiring after experiencing the service firsthand.
"Do not give up. It just gets hard for a long period of time and people think it's over... I have been through that time, I just tell myself I know it is going to get better."
— Demian, advice to other teen entrepreneursWhat Our Clients Say
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